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Software Leadership - PM101
Introduction to Product Management
What is a PM? (7:10)
Course overview (2:24)
Introductions
Business: Discovering market needs and opportunities
Section overview (4:55)
Understanding business motivations (5:04)
Uncovering the competitive landscape (5:58)
Being aware of tech trends (6:28)
Forming a point of view (5:51)
Differentiated skills: Customer empathy (5:55)
Leadership: Getting your team and other stakeholders on board
Section overview (2:31)
Creating the pitch (4:28)
Estimating what skills and resources are needed to get there (3:12)
Understanding team dynamics (2:09)
Avoiding the lone star problem (2:46)
Socializing ideas (3:16)
Seeking and receiving feedback (1:50)
Differentiated skills: Trust (7:04)
Design: Crafting the User Experience
Section overview (3:07)
User Stories and Personas (5:12)
Design explorations (3:00)
Non-visual elements of user experience (3:04)
Quantitative user research (6:35)
A/B testing product ideas (3:03)
Execution and Evaluation: Delivering on the value proposition and measuring success
Section overview (2:41)
Anatomy of functional specs (4:16)
Unblocking engineers (4:50)
Interfacing with other parties (2:44)
Standard metrics (MAU, DAU and more) (4:19)
Decision making with metrics (2:49)
Sum up: A day in the life of a Product Manager (1:20)
Your PM Career: Getting in and growing as a Product Manager
Section overview (1:34)
Career cycle and changing roles (5:21)
'PM'ing" your job search (5:21)
How to prepare for a PM Interview (6:03)
PM books and blogs
Forming a point of view
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